Please take note:
1) We here at The Cypress Group are, indeed, firm believers of getting involved with associations and groups that work within your market as a way of driving your business forward.
2) Who said that is always conferences and seminars?
Exactly.
If you happen to be an Emerging Professional with the American Society of Interior Designers New York Metro Chapter, might we suggest you give this event a look over?
![Marketing-yourself[1]](http://thecypressgrp.com/wp-content/uploads/Marketing-yourself1.jpg "Marketing-yourself[1]")
We asked you to “Save the Date”… so consider this your formal invitation:
Please join The Cypress Group at The Stonemill Design Center as they “Fall into Stonemill” via their autumn open house for design and shelter industry folks. Along with media sponsors Riviera Magazine/Modern Luxury Media, the evening is going to highlight a host of special events. (our favorite is the opportunity drawing benefiting The Stonemill Scholastic Fund.)
| Image links to more information |
Its that time of the year again!
As the seasons change, please be sure to save the date for this year’s “Fall into Stonemill” open house at the Stonemill Design Center in Costa Mesa. As with last years event, this evening will offer interaction with the showrooms at the center, as well as serve as a scholarship benefit.
We look forward to seeing you!
Greetings from The Cypress Group!
In between pulling out your Fall sweaters and getting your kids back to school, take a moment and check out the September issue of “OC Metro” Orange County’s premier business publication. There, right in the middle, you will notice this month’s CEO Centerfold:
A big “Thank you” the wonderful people at Churm Media and their talented staff. I am thrilled to be associated with a media group who has come to define “business community” in Orange County.
This month caps off the end of a great summer here at The Cypress Group. We have been gearing up for a MAJOR announcement later this month, so stay tuned for that. (So major, it will get an email of it’s very own!).
Until then, as we head into the last quarter of the year, we would love to speak to you about your marketing and business development plans for 2012. (Yes, I said it!). Thus, if you would like to know more about how The Cypress Group can help your business, or if you know a business that might need our help, please feel free to contact us at 949.444.8121.
Until next time!
Joseph N. Aldrich
Principal Consultant
Part of what doing business in today’s market entails is getting ‘people in front of your stuff’ in one way, shape or form. (sometimes referred to as Marketing) It makes sense. Right? The challange in doing this has become cutting through the noise and making your product seem – just a tad – more fun/fascinating/relevant/fabulous than the other 693, 000 things people see every day.
Which, is what our friends at Mitchell Gold + Bob Williams did with this little ditty that came across our desk recently. To be sure, the flip side of this invite had some grand reasons why one would want to swing by, but disclosure of said teaser would cut close to free consulting. Rest assured, however, it will be a grand event!
Lunch anyone?
If, by chance, you have not happened to pick up a copy of the September issue of Orange County’s own “OC Metro” magazine, then you are missing The Cypress Group’s own Joseph Aldrich’s appearance as this months’ “CEO Centerfold“.
To be helpful, we shall provide a sneak peak/preview for you. Our suggestion is, however, that you scoop a copy up for yourself. Not only for the centerfold, but because the publication is a great source of news and information about the business community in Orange County. Now, rest assured, we are not saying that because we are in the business of marketing people and products. Really. No.. REALLY!!
While we are at our core a marketing and business development consulting company, The Cypress Group is commited to local outreach and giving back to organizations that improve the lives of people around us. (Witness our “Do Good” programs and projects). Which is why we were so thrilled to see this event from our friends at The Irvine Chamber of Commerce about including philanthropy into your business.
To which there is only one response: “See you there!”
True Fact: sit with us for 20 minutes and you will hear us say “Find your market/people and go to them”. It’s a mantra we live by and one we work hard with our clients to integrate as part of an overall marketing and/or business development strategy. It’s also a mantra we here at The Cypress Group work into our own business as we move around Orange County. We look to interact (and by interact, we mean network) with “our people”, meaning established local or regional businesses who are looking to grow in a thoughtful, targeted manner.
Enter The Irvine Chamber of Commerce. Aside from being one of the largest professional chambers around (with some of the funnest events ever labeled “business”), the people behind the scenes are working hard to redefine the value of what a chamber of commerce can actually do in today’s market.
Yes, they have networking breakfasts and trips to China, BUT they are looping in actual relevance by targeting Emerging Professionals, tossing money at start-ups, cross marketing their members and integrating new technology as fast as it hits the streets. As with all things 2011, this is an organization that is neither staid nor static.
So here is a suggestion (and some free advice): If you are a small business in Irvine or beyond, you may want to check these people out. Just a suggestion.
What with Summer getting set to wind down (”Back to School” anyone?), it seems like a good time to get back up on the speaking bandwagon again. As such, we are excited to be a part of the 26th Annual ASEI National Convention taking place in September.
Now, what does a marketing company have to do with NASA? Well, a quick read of the info below show the event is has a social media track. So, while we don’t know much about launching rockets into space, we do know a thing or two about that! Toss in a bit of business development and using technology to help your business and BAM, it’s right up our alley!
The conference is open to everyone, so stay tuned and ponder if perhaps this might be a good way to spend a Saturday. (We did!).
