As a Business Development/Marketing company, we often get asked “show us what you have worked on”. An interesting question, indeed; we at The Cypress Group like to focus not so much on the end result (which is important, granted), but rather what projects looked like before any rework. Placing  “This is what was being done” next to a “This is what is now being done” provides a much more comprehensive picture of what we do for our clients. This gives us the opportunity to showcase the Business Development aspect of our business, which is one of our driving passions.

Thus, without further ado, here is a “Before” portion of a case study. This rebranding/positioning project for a local ‘to the trade’ design center,  just happens to start with a web redo. Eventually encompassing a full range of media (web, print, event marketing, targeted outreach, etc) we are also putting in place a tracking matrix to monitor results and really… THAT is what is the most important facet of any project. Right?

Stay tuned (translation: check back often) for more updates and images on this project!!