When Less IS More.

Posted on May 21, 2010

IF a picture really is worth a thousand words, why do so many people choose to market their products with a thousand words?

By bringing your messaging down to it’s base elements – what you do and why people care – you really can create an informative and effective piece of collateral. Case in point, this marketing piece The Cypress Group created with Creative Vortex for Judy’s Custom Workroom for placement in Luxe Magazine. Aside from working to break away from an image heavy world, this piece is seeks to inform what the clients business *really* is, and in today’s market, information IS King!

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